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Elle Decor Italia

The Alf Da Frè paper version magazine

An annual magazine with design and interiors that tells the story of the Group's work and news

The Alf DaFrè magazine, The Italian Home, is the voice of this brand. Published every year during the Milan design week, it illustrates and explains work by the company and its news. Case histories are a collection of very different homes, all furnished with the brand’s pieces and kitchens. Each home has its own very diverse, unique style and personality but, at the same time, it reflects the Alf DaFrè identity in interpreting contemporary lifestyles.

The aim of the magazine is to illustrate the group’s versatility, above all through images. Alf DaFrè products have always been designed to adapt to the life and soul of every home, be it in the city, at the beach or in the countryside. Since its origins, the brand has produced furnishings that, while preserving a strong identity, manage to adapt to different living styles in the home. The Italian Home shows how it is possible for the same sofa, the same piece of furniture or the same chair to be beautiful and functional in a wide range of settings and environments.

The magazine also gives designers and the company itself a chance to speak and explain, the former their products and projects, the latter the concept of its collections and suggestions for new ways to combine furnishings. Looking at the many photos of Alf DaFrè products, everyone can relate to a familiar style and find an idea or inspiration for their home.

www.alfdafre.it


ALF DA FRE collection

[ALF DA FRE]

Alf Group: craftsmanship and industry

The story of an industrial group with a great tradition

Design

[ALF DA FRE]

Tony Millechiodi in a video

Alf Group tells of the generational dialogue that combines tradition and innovation

Design

[ALF DA FRE]

Valdesign kitchens

Open spaces and ergonomic systems

Design

[ALF DA FRE]

Poker Collection

The made-to-measure by Alf DaFrè

Design

[ALF DA FRE]

The Cartalegno Dresser Collection

Designed by Giulio Iacchetti for Alf Da Frè

Design

[ALF DA FRE]

The Italian Home

The Group's work in a magazine

Design

[ALF DA FRE]

The story of a family

Interview with Cristina Piovesana, Alf Group President and CEO

Design

Hearst Magazines Italia

©2017 HEARST MAGAZINES ITALIA SPA - RIPRODUZIONE RISERVATA - P. IVA 12212110154 | VIA ROBERTO BRACCO, 6, 20159, MILANO – ITALY

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