The Alf Da Frè paper version magazine

The Alf DaFrè magazine, The Italian Home, is the voice of this brand. Published every year during the Milan design week, it illustrates and explains work by the company and its news. Case histories are a collection of very different homes, all furnished with the brand’s pieces and kitchens. Each home has its own very diverse, unique style and personality but, at the same time, it reflects the Alf DaFrè identity in interpreting contemporary lifestyles.

The aim of the magazine is to illustrate the group’s versatility, above all through images. Alf DaFrè products have always been designed to adapt to the life and soul of every home, be it in the city, at the beach or in the countryside. Since its origins, the brand has produced furnishings that, while preserving a strong identity, manage to adapt to different living styles in the home. The Italian Home shows how it is possible for the same sofa, the same piece of furniture or the same chair to be beautiful and functional in a wide range of settings and environments.

The magazine also gives designers and the company itself a chance to speak and explain, the former their products and projects, the latter the concept of its collections and suggestions for new ways to combine furnishings. Looking at the many photos of Alf DaFrè products, everyone can relate to a familiar style and find an idea or inspiration for their home.