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Elle Decor Italia

New Nike's headquarters in New York features indoor basketball court

Designed by Studios Architecture and WeShouldDoItAll, Nike’s freshly unveiled workspaces pay homage to the brand’s philosophy and great affinity with New York

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Nike

855, Avenue of the Americas. Pencil down the address, since Nike’s new NYC headquarters rise right here: a six-storey building stretching on a 14,000 square-metre area, the space also features a basketball court. A project by Studios Architecture and WSDIA (WeShouldDoItAll), the venue is expected to become Nike’s key hub both in New York and worldwide.

Nike and NYC are tightly, almost “intimately” linked: you can feel it in the endless “street basketball courts” scattered throughout the city, or among the high school basketball teams and numerous “running clubs” starting off from Nike landmarks like Nike Running Flatiron Store or Nike Town on the 57th Avenue. The sportswear giant has recently narrowed its focus on 12 specific cities in 10 countries that are expected to fuel 80% of the company’s growth through 2020. The goal? To accelerate innovation and deepen one-on-one connections with customers. The brand new Nike New York Headquarters are just the cherry on top, with the aim of releasing NYC-inspired product collections and boost the company’s close relationship with the city.

Inside, an ensemble of open plan workspaces was conceived to improve creativity and collaboration among the co-workers. A VW Van is installed on the third floor to celebrate Nike’s mythology, back when the brand’s co-founder Bill Bowerman and first employee Jeff Johnson used to actually distribute the shoes on board of that very vehicle. A series of conference halls of varying sizes is arranged on the second storey and clad in custom-ceilings panels made by Miniwiz from recycled materials. Meeting areas blend materials, illustrations and graphics that pay tribute to Nike and New York's historical moments, athletes and sports. Also, a mosaic of Michael Jordan's iconic basketball dunk is set behind the coffee bar, as well as a selection of handwoven rugs illustrating all Yankees’ championship years.

The rooftop (cover image) comprises a massive terrace providing stage for outdoor meetings and employees with a relaxing corner (where to enjoy a grab-and-go-food-market offered by the in-house food-truck). Right here, a giant, iconic planted swoosh 100% made of sedum plants is an ode to sports, dynamism and New York itself. 

But now, here’s the centrepiece of the building: indeed, the Nike New York Headquarters also include an indoor basketball court measuring approx. 370 square metres, designed to accommodate up to 400 people and host local league and high-school team games, while also being up for grab for Nike employees. Both the terraces and signs were realised by WeShouldDoItAll in partnership with Michael Spoljaric (Senior Creative Director at Nike Global Basketball).

Nike’s soft spot for New York clearly comes across in the retail world, too, thanks to a series of interventions across the city like the Nike Soho Store (529, Broadway), Brooklyn’s Community Store and many more shops and huge flagship stores. And although the company is native from Oregon, its latest campaign shouts #NewYorkMade proud and loud.

nike.com

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by Roberto Fiandaca / 23 November 2017

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