The secret of retail design to make shopping a pleasure
The materials chosen for a boutique guide us in a path that seems spontaneous, but is designed to art
We are not inclined to buy a product only for its quality, but also for the atmosphere that you can breathe in the place where the purchase is proposed to us. Retail design aims to make the shopping experience a pleasant one. It is a complex discipline, placed between architecture and consumer psychology, between design and economy.To lead us, as in a small boutique and in a big concept store, are the lights, the subdivision of the rooms and above all the materials chosen for the floors (that draw a path) and the walls (to highlight products and collections).
Atlas Concorde offers cement-resin-effect ceramic solutions in the Arkshade and cement-metal in the Mek collections. For warmer environments, it offers all the possible variations of the wood effect with the Nid collection. For the walls, the bas-reliefs of optical, modernist or natural form (such as sand and water) from the 3D Wall Design collection are a truly original idea. Among the proposals of Atlas Concorde there is everything that is needed for an architect who wants to operate at best in retail design to create real purchasing suggestions.
Which are the advantages of gres? The materials chosen for boutiques and restaurants must be easy to maintain, therefore easily - and quickly - washable, subjected as they are to a large turnout. Another fundamental point: they can never have a worn appearance: this would cause a decrease in the users' desire to purchase. For this reason, porcelain tile is the ideal solution: it presents technical features that make it wear resistant, even in areas with a high level of attendance; thanks to this peculiarity, day after day it remains exactly as good as new.
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