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Elle Decor Italia

7 questions to Italian curator Maria Cristina Didero: turning design into magic stories

Dealing more with people and less with objects, Didero unveils her own private storytelling archive of the Milano Design Week 2017

maria-cristina-didero-interview
Stefano Ferroni

Maria Cristina Didero is an Italian independent curator and freelance journalist. Just try to drop her an e-mail, and you will get a “sent from the jungle” – rather than a much well-worn “sent from my iPhone” –  sign-off. Enough to understand the vital importance of the word “freedom” when it comes to every single thing she involves herself with.

Storytelling is definitely her best skill: she already performed successfully for nendo at the Design Museum Holon, and partnered up with Atelier Biagetti for three years in a row in celebration of the Milano Design Week, by delivering a special event-installation in three acts (and just as many years) telling a story of bravery and contemporary obsessions (read also → Il caveau di lingotti d’oro di Atelier Biagetti). Seen that, according to Maria Cristina Didero, design “is about people, not about chairs”, the Milanese kermesse must be all but a huge tangle of people and tales. We payed her a visit a few days before she took off for Chicago to launch her new book, Superdesign.Radical Design Italiano 1965-75, written together with Evan Snyderman, Deyan Sudjic and Catharine Rossi (published by The Monicelli Press).

1. Your first thought triggered by the words “Milano Design Week 2017”.

Three words: discovery, euphoria, project.

2. The most captivating design item you spotted this year.

The extraordinary set up by Tokujin Yoshioka for LG (read also → L’allestimento più bello del FuoriSalone è quello di LG).

3. The most gorgeous site-specific installation.

Apart from the above mentioned, I loved the work of Luca Nichetto for Salviati (read also → I vetri di Murano protagonisti di un’installazione onirica).

4. The most interesting person you bumped into.

Michael Anastassiades.

5. A bad disappointment.

Any chance this edition has attracted a smaller audience than the previous years? It is just a feeling, and maybe I am wrong… frankly, I hope so!

6. Any wishes for next year?

More outdoor site-specific installations scattered throughout the city, preferably in hardly known locations.

7. Describe your work in one sentence.

More than chairs, tables or lamps, I am actually into people’s approach to design items and their contextual origin. Anyway, design is way more than this.

 

Read more interviews with:
Sara Ricciardi
→ Felix Burrichter
→ Gio Tirotto
→ Paolo Gonzato 
→ Federico Peri 


by Carlotta Marelli / 19 September 2017

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