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Elle Decor Italia

10 Design galleries to absolutely follow on Instagram

New trends, innovative designers and exhibitions' backstages. Instagram is the new must-have for collectors

The World Wide Web is the new frontier for design’s collectors who, like art’s collectors, now use Instagram to buy new pieces. Artsy has recently published an interesting article, research on the use of online resources for art collecting; Now it is clear that something really similar is happening to the design world.

Nowadays in fact, collectors use more and more the web to look for innovative trends and for possible names to add to their repertoire. Moreover they now want to know all the hidden aspects of working in a gallery such as exhibitions’ backstage or more private information about the artist displaying. With the appropriate strategy followers could easily become new purchasers.

We have already published an article exploring the existing relationships between Instagram and architecture, now we want to give you a list of 10 unmissable design galleries profiles.
The most successful profiles are the ones able to show professional aspects of the gallery environment along with more intimate moments where the owner shows his private life and personality.

(opening photo by Rossana Orlandi).

Carpenters Workshop Gallery - @carpentersworkshopgallery
Openings, designers at work (in the picture Vincent Dubourg in his studio), photographs stolen from exhibitions and studio’s outfitting, team pictures. The Instagram profile of this gallery based in Paris, London and New York boasts almost 10,000 followers.  A retweet of MAD Museum and Maarten Baas’ Exhibition among latest posts.

Southern Guild Gallery - @southernguildgallery
The Porky Hefer killer-whale-shaped hanging chair designed by Fiona Blackfish was the most instagrammed chair of the latest Design Miami (Photo by Justin Patrick). The Southern Guild Gallery’s account displays several pictures of people, giving a feeling of user-friendliness even to collectors’ design.

Spazio Rossana Orlandi - @rossana_orlandi
Photos of the famous space and of the marvelous backyard, videos documenting photo shoots, portrays of Rossana Orlandi and designers working at their creations. Followers are already more than 13,000. On Instagram is easy to gain great international visibility.

Carwan Gallery - @carwangallery
This astonishing Lebanese gallery displays tons of design objects on its Instagram profile. Among the photos there are creative designers’ portraits, some making of and images of previous exhibitions. Here you can see Purple, Turquoise, Pink (Brown along the edges) by Rotor (photo by Filippo Bamberghi).

Nilufar Gallery - @nilufargallery
Spellbinding studio’s outfitting, displayed designers and publications with articles linked to them. All this together with the beautiful portraits of Nina Yashar, gallery owner, in the Instagram account of Nilufar Gallery, reference point for the design world since 1979. Her gallery expresses her personality and her personal creative research. The account can boast almost 20,000 followers. Photo by Alessandro Furchino.

Erastudio Apartment-Gallery - @erastudioapartmentgallery
The elegant and suspended in time atmosphere of this beautiful gallery in Brera is all captured by its Instagram account, constantly updated also with photos of design fairs and people working for it. Photo: In Progress; Project by Nanda Vigo.

Gallery FUMI - @gallery_fumi
A detailed report of the daily life of the gallery and its designers. Backstage photos, outfitting, publications and retweets, all this is the Instagram account of Gallery FUMI with a few pictures of Rossana Orlandi: the gallery owner from Milano lives next to them in the beautiful Porto Cervo. Here, a detail of the London gallery. Courtesy of Gallery FUMI.

Galleria O. Roma - @galleria_o_roma
An account able to perfectly express the balance between design pieces and professional outfitting on one side and intimate and private pictures on the other side. We could in fact find photos from a marriage together with portrays of David Bowie and Iris Apfel or details of different architectural elements. Here displayed sofa and table created by Campana Brothers, applique Ioselliani V.N.M.

Galerie Kreo - @galeriekreo
15,000 followers for this gallery based in London and Paris. Several retweets and photos of inspirational events such as the Fashion Week in Paris or Azzedine Alaïa exhibition in Villa Borghese. Among the others images, a lot of outfitting’s pictures and design objects. In the image, the PAD fair (©Deniz GUZEL / Courtesy Galerie Kreo).

Secondome Design Gallery - @secondomegallery
A collection of fascinating images tells the story of this design gallery. Illustrations, details and outfitting, photos of events and vernissages, portraits, fairs and publications. A creation of Simone Cappellanti in a New York’s loft is one of the last posts while here is portrayed Nigel Coates’ Buttoned Up.

by Annalisa Rosso / 23 March 2016


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