An interview with Lilli Hollein - curator and co-founder of the Vienna Design Week
10 must-follow architect Instagram accounts
We have selected a few not-to-be-missed accounts showing the popular photo sharing social network’s ever-increasing power in the architecture field
The #architecture hashtag currently shows up 29.412.277 times on Instagram, and numbers are quickly growing. Far from being social media maniacs, more and more architecture firms all around the world now run their own Instagram accounts, using their images as means for building buzz, real interest, discussion, or even debate. A new, more blunt form of communication and critique is actually taking shape and gaining the ability of reaching previously unexplored spheres of inspiration, personal life and creative research.
Whether certain architects are still stuck with Instagram for merely self-promotional purposes – by regularly posting selfies, all performed works, snatched awards, and very little else – some others have come to understand its potential and thus run their own accounts personally (guess who?).
Here follow the 10 not-to-be-missed architect Instagram accounts you would better start following right away:
Travel photos, fine artworks, Gaston – his dog –, a few private shots and some nice pictures of Milan jazz up the Belgian architect’s account. Not to forget the living space of the apartment in Antwerp he has been inhabiting between 1990 and 2003 (shown above)
When questioned about the Instagram account he runs for the NYC-based studio Aranda\Lasch, he chose the scale model of a house in Bali that got tons of likes along with a portrait of his wife (in the opening of the article) as the most representative images. The close link between both the images is hardly missable.
Freshly opened in 2015, the account is home to rough sketches, construction sites, scale models, a few videos and funny pictures. Shown above, architect Steven Holl visiting the site of experimental project Ex of In, still a work in progress in Rhinebeck, New York.
Although the architectural work is here documented in detail, it is actually the human dimension to stand out the most. The photo gallery mainly shows the team of designers; whether struggling with work in the office, or travelling, or attending some football match, all portrayed people clearly reflect the importance of teamwork.
Managed by the Studio's communication department, the official account gathers some bizzarre shots ranging from a frame of The Simpsons to a mysterious wooden box realised for Expo Milano 2015’s opening ceremony and an 80’s group photo of a bunch of soon-to-be stars. This last picture bears the name of Boxes and Boxes of Models.
Apart from architecture, landscape architecture and interior design, the Norwegian studio also deals with brand design; this might explain the firm’s love for bringing its followers (more than 59.000) into a tight dialogue by tagging users’ photos with the #MySnohetta ad hoc hashtag. Shown above, the Lofoten Opera Hotel in Lofoten, Norway. Credit_Snøhetta and MIR
Hello Winter! Brazilian studio’s friendly attitude with videos and animations copiously oozes from both its architectural work and Instagram account, where nature and design rigour have their place. For more private thingies, just browse Marcio Kogan’s personal account. The ideal would be a wise mix between the man’s personal and professional approach to online existence.
Originally an austere account featuring mostly architectural projects on their way of completion, the Chinese studio’s profile now finds room for a more playful combination of ballet rehearsals in the office and close encounters between the cat and red fish (the studio’s mascots). Shown above, the Harbin Opera House, highly acclaimed by followers so far.
The most pop of all accounts, complete with a video showing Pharrell Williams’ declaration of love: “I am a huge fan of Zaha”. The profile is entirely devoted to the Iraqi architect’s work, and features pictures of buildings, design objects, shoes, publications and event announcements. Also, some evocative shots are being posted – like the one of ballerina Jeanette Kakareka at the Guangzhou Opera House. Shown above: Investcorp Building at the Middle East Centre of St. Antony’s College, University of Oxford. Photo by Luke Hayes.
Office still lives alternate with completed buildings, surrounded by the lurid colours and lively vibes of Barcelona offering an insight on architecture’s actual everyday life. Shown above: the now iconic Santa Caterina market, beating heart of the urban regeneration process positively affecting the whole neighbourhood. Photo by Rolande Halbe.
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