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Elle Decor Italia

3D-printed home accessories

Prominent designers and a new product every 14 days. These are the key features of OTHR, halfway between a new design hub and a ‘factory 4.0’

3D-printed home objects: digital technology is the key to OTHR creations, designed by a team of prominent international designers. 

The brand’s storytelling is as interesting as its catalogue, an ideal mix of aesthetical research and functionality. Founded in May 2016 by Joe Doucet, Dean Di Simone and Evan Clabots, three NY based industrial designers whose professional careers have been characterized by innovative paths, OTHR is a design hub and a ‘factory 4.0’ at the same time. Based on a new concept entirely distinguished from traditional business models which includes on demand purchase and a cutting-edge technology, this new brand is meant to be something completely different – just as its name, being an abbreviation for ‘other’, clearly explains.

Each home accessory goes into production – by a 3D printing process – exclusively after being ordered online. This results in a reduction of waste and therefore in a decrease of environmental impact. That’s not all, though: after the first 12 launched products at the start of the business, today a new item is being produced once every 14 days by new designers who subsequently joined the OTHR dream team. Such rapid developments are possible thanks to the flexibility of the digital manufacture which allows maximum planning freedom with unexpected formal solutions which would be normally unconceivable given the employed materials. 

Along with each product – all of them in limited edition - OTHR gives an authenticity certificate in order to share the underlying creation process with the purchaser. It is only a starting stage, though, as the brand’s founders explain: “We are experimenting 3D printing systems even in the textile field and we are oriented to employ any innovative technology tending to develop a high-end, ‘on demand’ kind of design”.

www.othr.com

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by Silvia airoldi / 5 January 2017

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