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Elle Decor Italia

‘Greenery’ is the new Pantone Color of the Year 2017 in fashion, design and interior decoration

Bright green clothes, objects and home décor to refresh our mood and start a wonderful 2017


‘Greenery’ is the new Pantone Color of the Year 2017, a leading trend in fashion, design, architecture and interior decoration

After the undisputed success of the Pantone Colors of the Year 2016, Rose Quartz and Serenity – pale pink and light-blue lilac respectively – renowned US brand Pantone, specialized in graphics technologies, presents Greenery, a fresh and zesty yellow-green shade as the Pantone Color of the Year 2017 (read also → Il Pantone color of the year 2017 è un colore che incontrate più spesso di quanto pensate).

A symbol of new beginnings and of a strong connection with nature, Greenery is already a favorite both in the real world and in the digital dimension, and as such is currently employed in clothing, objects, pieces of furniture, architecture, home décor and other interior decorations. The following selection illustrates the freshest trends.

Impossible to wear as it may seem, Greenery is already included in the color palettes of many renowned fashion brands. Both Kenzo and Gucci literally make men and women green (see the Spring/Summer collections 2017 in the photo above) with green trousers, jackets and shoes. Premiata dips the heels of a pair of sports sneakers in a grass colored paint (see photo above), the classic Birkin Bag by Hermès (see photo below) turns green for the occasion and perfumes by Diana Vreeland (see photo below), conceived as a tribute to the charm of the historic fashion journalist, light up with a bright, hope green packaging. 

Just like fashion, design and architecture, too, mark green as the new year’s leading shade. First of all Pedrali, that uses green in a series of different products, further committing to the new green philosophy with a new, automated storehouse by CZA – Cino Zucchi Architects (see photo below). A cutting-edge structure which harmoniously blends into its rural surroundings thanks to a special cladding made of smooth, natural aluminum colored insulating sheets decorated by extruded beams producing a vertical/slanting lined visual pattern recalling huge blades of grass which beautifully mirror the bright green of the surrounding fields. 

Also the iconic, super-transparent Victoria Ghost chair by Philippe Starck for Kartell features a new, Greenery version (see photo above), as does the First Date rug from the Design Collection by Illulian, thoroughly handmade in Nepal by skilled craftsmen from Himalayan wool (see photo below), pure silk and vegetal colors.  

In order to paint walls with the new Greenery shade, Max Mayer continues its collaboration with Pantone launching a new, velvety green varnish (see photo below), the ideal color for incredibly green interiors!

Home technologies, too, have been overwhelmed by the new green wave. Bright accents highlight small appliances, among them the classic Keurig K15 coffee maker (see photo below), perfect for coffees as well as for teas, hot chocolates and a variety of infusions. 

Extremely chic in its new green version, the light, compact, trendy Tokyobike minivelo with 20’’wheels (see photo below) features high maneuverability and acceleration to facilitate the user’s search of sunny afternoons in the long winter season (see photo below). After all, as Ettore Sottsass once said, «colors are always bolting everywhere, they do it sort of slow-motion, as words do, as poetry does – poetry, which cannot be withheld in your hands, just as beautiful tales can’t…».














by Marta Lavinia Carbone / 4 January 2017


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