Alexander Design shakes up former industrial building
The Asbury, design hotel on the Jersey Shore beaches and Bruce Springsteen
In Jersey Shore, the new Asbury Hotel signed by Anda Andrei offers informal hospitality in an old military base to the New Yorkers
The Asbury Hotel (which takes its name from Asbury Park, the seaside town north of the coast) is the first hotel to reopen in the New Jersey Shore after fifty years of silence.
A design hotel on the beaches greeted Bruce Springsteen - which at the beginning of 1969 in a nightclub in Asbury Park founded the band that became known as the Child - but also the MTV reality show Jersey Shore. Despite this, the resort area is just over an hour from New York reborn only now after fifty years of silence.
Built to host New Yorkers looking for an easy and accessible way to escape, The Asbury Hotel (named after the seaside town north of the coast), with 110 rooms offering a relaxed hospitality formula defined by the designers "casual seaside charm" , is the first tangible sign of the rebuilding of the resort overlooking the sea
Located in an old military base in brick, the hotel was designed by the creative director Anda Andrei (11 Howard Hotel) in collaboration with Salt Hotel, the study Bonetti Kozerski and interior designers Stonehill & Taylor. The result is a beach retreat designed for families and groups of friends with a big pool and entertainment services, a rooftop bar, a cinema under the stars and a beer garden at the back.
The rooms offer different solutions: from the suites overlooking the ocean and the beautiful cityskape to the solutions with bunk beds to accommodate the more numerous and recall the adventurous atmosphere of the summer camp.
In the simple but elegant decor stand out the natural wood tones with pieces of modern design and colourful fabrics. Downstairs, in the lobby, the bar offers a rich program of musical performances to entertain guests and a special room - the sound booth - with a library of music that pays homage to the rich musical tradition that characterizes the area, and in particular Asbury Park , where Bruce Springsteen took his first steps.
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