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Elle Decor Italia

Secret location hosts Burberry’s fashion show and exhibition

The iconic brand goes for a totally unusual S/S collection launch

00-burberry-here-we-are-exhibition-london

Here We Are, Burberry’s exhibition of British social and documentary photography featuring nearly 200 works by over 30 legendary photographers is now on show at the Old Sessions House in London, alongside the brand's S/S 2018 collection

In celebration of the London Fashion Week, Burberry has picked quite a quirky location: the neighbourhood of Clerkenwell, set right in the heart of East London, is home to a 240-year-old courthouse building that has seen a lot in its lifetime. A former bail with prison cells, it later housed a meeting place for the residents’ association, a venue for parties and events, and eventually closed its doors for major refurbishment works until a few days ago.

With Burberry as the new landlord, the Old Sessions House was officially reopened to stage the brand’s S/S 2018 collection launch during the London Fashion Week. 

No wonder that originality bears only one name here: Here We Are, Burberry’s exhibition of British social and documentary photography, featuring nearly 200 works by over 30 photographers who made their aesthetic mark on the 20th century. 

Co-curated by President and Chief Creative Officer Christopher Bailey in partnership with British writer Lucy Kumar Moore and Alisdair McLellan, the exhibition includes previously unseen shots by the likes of Shirley Baker, Ken Russel, Bill Brandt, Brian Griffin, Dafydd Jones, Karen Knorr, Martin Parr, Charlie Phillips, Andy Sewell and Jo Spence (just to name a few), and is divided into themes unfolding around the building’s three floors. 

Special guest Gosha Rubchinskiy, a Russian-born visual artist, photographer and designer, unveils a selection of exclusive works ranging from footprints, projections and installations spreading into two separate rooms. 

Wandering across those thick walls with raw concrete and chalk finishes echoing the building’s past and a strong feel of abandonment, visitors can delve deep into a visual path through mainly B&W images showing a very British way of life and way of dressing in older times.  

Burberry’s September collection is displayed on mannequins cat-walking throughout the space, with guests sitting around on an eccentric selection of furniture like outdoor loungers and bus stop benches. 

Burberry’s see-now-buy-now collection was unveiled on Sept. 16th, 2017, and stroke the audience as a wild combination of textures, colours and forms boasting un unmistakably British spirit:  a feast of worn-in graffiti-ed trenches, neat tartan trousers and riding coats, and little skirts made from repurposed military jackets, along with British classic knitwear, oversized bags, long-gabardine coats and baseball caps. 

Along with such evocative new collection, Burberry also launched its freshly sealed collaboration with fashion photographer Alisdair McLellan, whose portfolio includes a few shots of the past collection, matched with the 2018’s ad campaign set in Scotland and Yorkshire – the very place that gave birth to Burberry’s most iconic trenchcoat.

Seen the majestic amount of political, social and cultural changes swiping the country nowadays, Burberry’s photo exhibition and S/S collection stand out as a tribute to “old-school United Kingdom”, which is here tirelessly reinvented in a blend of surprise and nostalgia. 

Burberry’s Here We Are and S/S 2018 collection are on show at the Old Sessions House until October 1st, 2017. The collection is available to buy immediately in stores and online. 

us.burberry.com

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by Valentina Mariani (Ha collaborato: Carlotta C. Buosi) / 26 September 2017

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