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Elle Decor Italia

A, new, ‘voyeuristic’ site-specific installation at Mazzoleni London

In conjunction with the London Design Festival, ‘Mazzoleni Invites’ opens a series of exhibitions with the installation ‘(UN)COMFORT ZONE’ by DIMOREGALLERY


‘(UN)COMFORT ZONE’ by Dimoregallery. A new, conceptual and ironic installation at the Mazzoleni art gallery in London

“A dressing room, a study, a bedroom, a bathroom and a living room. Five distinct spaces, full of contrasts”. It rather sounds like the description of an actual home. In fact, it is a new installation by DIMOREGALLERY for Mazzoleni London, the Mayfair headquarters of the renowned Mazzoleni art gallery, founded in Turin in 1986. (UN)COMFORT ZONE (from 5 to 24 September) is the name of the new set up by Britt Moran and Emiliano Salci. A site-specific installation that will open “Mazzoleni Invites”, a series of exhibitions born from the collaboration between the gallery and prominent personalities from the design, fashion and architecture scenes, who will be invited, in turn, to share their vision about the gallery’s collection of contemporary and post-War Italian art. 

The bywords for this new artistic endeavor are “to amaze and provoke”. Hidden behind walls, the five rooms invite visitors to voyeuristically peep in through portholes with brass detailing and admire the interiors of this colorful, elegant, simultaneously classic and contemporary set up. The installation will mix conventional and unexpected objects, including a range of artworks from the Mazzoleni gallery’s inventory, featuring names such as Alighiero Boetti (1940-1994), Agostino Bonalumi (1935- 2013), Dadamaino (1930-2004), Fausto Melotti (1901-1986), Michelangelo Pistoletto (b.1933) and Nunzio (b. 1954), plus a selection of foreign artists, among them Victor Vasarely (1906- 1997).

By virtue of its name and location, the project is ideally connected with both the London and Paris design weeks. The Mayfair district has finally been included into the London Design Festival (from 16 to 24 September), while “Comfort Zone” is Maison & Objet’s 2017 leading theme, especially chosen by the fair Observatoire de la Maison. 




London Design Festiva 2017: pronti a stupirvi?

by Roberto Fiandaca / 15 September 2017


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