Stage is the new prototype for a fast food cafeteria launched by Dean & DeLuca on the occasion of the second edition of Design Miami. The project by starchitect Ole Sheeren highlights the theatrical dimension of food experience: the functional and innovative project is the core of this new concept, which plays with volumes and spaces to give character to its minimalist design.
The German architect, widely known for his works combining - in a brilliant and ingenious way - innovation, functionality, and social aspects, created for the bar cafeteria's project a life-size prototype. The modular shape of simple lines suits perfectly all stores of New York's legendary gourmet food chain, founded in 1977 in an industrial space on Prince Street, Soho.
«It is called Stage because I thought it was important to enhance all aspects of the culinary experience. Food, consumption, preparation, the chef, the staff, and especially to invite customers to experience interaction and sharing», states Sheeren.
The outcome? It has the shape of an aerial closed box in which the smooth and bright steel surface seems lifted also thanks to the frame of LED lights that outlines the perimeter of the base and lightens its look.
Shelves on multiple levels and the window displaying food products fall in an undulating pattern that leaves room for depth. A sort of topographic map in which every dish seems sealed and framed within a tracking shot of delicacies. «The simple shape allows freedom of movement and gives the opportunity to live different experiences according to the way one interacts with the place. The linearity of the shape suits well to every Dean & DeLuca's store. The material is conceived, instead, to reflect the surrounding space that becomes the star, while a gravitational movement attracts customers towards this energetic centre of light and creation».
Opening photo: STAGE, THE NEW DEAN & DELUCA FAST FOOD CAFETERIA DESIGNED BY STARCHITECT OLE SHEEREN, CELEBRATES FOOD AND ITS MAGIC.
