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Elle Decor Italia

There’s a new reason to go to Geneva: it has to do with India Mahdavi and Ladurée

Conceived for a cosmopolitan and sophisticated clientele, the new store at the Four Seasons of the French pastry, renowned for its macarons, looks like a garden of wonders

An imaginative journey populated by colourful delicacies: this is how architect and designer India Mahdavi designed the three spaces dedicated to the Ladurée universe within the Hotel des Bergues, a historic aristocratic palace overlooking Lake Geneva, which nowadays houses the Four Seasons.

The recently renovated luxury hotel turned out to be the perfect embodiment of the new image of Ladurée, the French pastry brand famous for the delicious macarons and their elegant packaging. In perfect harmony with the atmosphere of the Hotel des Bergues, India Mahdavi created a sophisticated and seductive environment of over 200 Sq m that includes a pastry shop, a restaurant, and a tearoom: three areas that complete each other and, together, evoke an enchanting garden of delights.

The leitmotif of the project, which celebrates at once gluttony and a wholly French charm, is the recurrence of sensual curved shapes, which can be found in the exposition furniture, with its fluted surfaces, as well as in the benches and sloping tables in a palette of pastel tints. Conceived to host also private events, the tearoom with its starry walls is reminiscent of a magic green and gold theatre: its furnishings include a handcrafted large circular bench and round tables with an original twisted base.

The theme of the floor, extravagant and precious with its black and white tiles cut into a diamond pattern, recurs also in the pastry shop and in the spacious and bright dining room, where shades of pale pink and forest green combine with each other, and where curvilinear seats decorated by gilded buttons and backrests as wavy as festoons, ceramic tables similar to lollipops, and bizarre meringue-shaped lamps find their place.

India Mahdavi states that on the occasion of the opening of the Geneva pâtisserie she also designed an exclusive package containing seven assorted Ladurée macarons: “I wanted to recreate a special place, somewhere to experience a true sense of happiness, a sensory course through a fairy tale atmosphere, where to stop for a coffee in the morning, have a pleasant lunch, or meet for tea or a drink.” The result? A surprising space, at once contemporary and quaint, one that invites to enjoy the sin of gluttony without regrets. 

www.laduree.com

www.india-mahdavi.com

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by Laura Pastorino / 13 January 2017

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