Salvatore Ferragamo: new opening in Beverly Hills
The new Californian boutique of the famous shoemaker is 30s inspired. A tailor-made project signed by the New York Studio Sofield
In Beverly Hills, not far from the first Ferragamo store opened in Los Angeles in 1923, the world's most famous shoemaker inaugurates a new boutique. A tailor-made design signed by the New-York based Studio Sofield.
"The idea of an historically coherent space, luxurious but simple, aiming to witness the relationship between the shoemaker of the stars and Hollywood, is the leading concept of the project" says William Sofield. Along the road boarded by palm trees, the shopping windows feature marble and travertine frames.
The interiors boast the relaxing elegance of neutral colors: cream, ivory and beige support the curvy lines of the art déco inspired furniture. "One of the less plagiarized eras by interior design. Squeezed between two World Wars and the Great Depression, it cuts off the unnecessary enhancing creativity and practicality. I retraced Ferragamo's steps in those years and I was inspired by his research of different materials and the surprising combinations of the poorest and the most precious ones". Quilted leathers and crystal rocks, varnishes, silver and golden leaves become interesting, within the shop, interweaving with straw, metal and, cork. Thoughts turn to orthopedic wedges and nylon sandals, the anatomical architectures conceived by the brand owner. "I admire technological innovation", the designer concludes, "and the capacity to jump the gun". Two steps forward, at least. — Salvatore Ferragamo, 357 North Rodeo Drive, Beverly Hills
Opening photo: ALONG THE ROAD BOARDED WITH PALM TREES, AT 357 NORTH RODEO DRIVE, THE NEW FLAGSHIP STORE BY SALVATORE FERRAGAMO
CONTRASTING MATERIALS AND CURVY LINES FOR SHOP WINDOWS AND SOFAS IN THE WOMEN'S COLLECTION AREA OF THE SALVATORE FERRAGAMO STORE
ON THE LEFT. ART-DECO INSPIRED INTERIORS, WITH REFERENCE TO THE AMERICAN ART-DECO OF DONALD DESKEY, FOR THE INTERIORS OF THE FERRAGAMO STORE IN L.A. ON THE RIGHT, ILLUMINATED PORTHOLES ON THE WALLS TO HIGHLIGHT SCENOGRAPHIC CREATIONS
COZY LIGHTING AND WIDE LEATHER ARMCHAIRS FOR THE MEN'S ACCESSORIES AREA IN THE FERRAGAMO BOUTIQUE IN LOS ANGELES
FERRAGAMO STORE IN RODEO DRIVE, DESIGNED BY NEW YORK STUDIO SOFIELD, IS BASED ON THE IDEA OF A LUXURIOUS BUT SIMPLE SPACE
INTERIORS INSPIRED BY ART DECO FOR THE FLAGSHIP STORE OF SALVATORE FERRAGAMO IN BEVERLY HILLS
FERRAGAMO STORE IN BEVERLY HILLS. SOFT COLORS AND A COZY ATMOSPHERE FOR THE WOMEN'S SHOES AREA
ON THE LEFT, THE MOOD BOARD OF THE FERRAGAMO STORE IN BEVERLY HILLS. ON THE RIGHT, THE INTERIORS OF THE FLAGSHIP STORE: NEUTRAL COLORS AND CURATED LIGHTING.
WIDE AND COZY SOFAS FOR THE WOMEN'S SHOES AREA OF THE FERRAGAMO STORE.
WIDE LEATHER ARMCHAIRS CHARACTERIZE THE MEN'S AREA OF THE FERRAGAMO STORE IN BEVERLY HILLS
L’INTERIOR DESIGNER WILLIAM SOFIELD, AUTORE DEL PROGETTO DELLO STORE FERRAGAMO DI BEVERLY HILLS. COURTESY: SOFIELD STUDIO
Watch Next
The Revolution of the Modern Stool
A Lemon-Yellow House on an Apple Orchard in Oslo
This Apartment in Rome's EUR Is an Exotic Dream
The Home of the Sami. From Past to Present
