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Elle Decor Italia

From Paris’ most prestigious trade fair, 4 hashtags for 4 trends to imitate right now!

The latest novelties and home décor trends seen at Maison & Objet September edition as illustrated on Instagram


Maison & Objet 2017, the 4 most photographed trends on Instagram

One of this year’s most remarked-upon interior trends started on Instagram, on fashion stylist and influencer’s Erica Davies’s profile who featured snaps of herself taken in her bedroom, with a Scandi-style rug underfoot. Soon enough, the La Redoute rug has since sold out and today it has its own Instagram account with more than 2000 followers. 

Today more and more influencers set up their homes to take fashion snaps, rapidly turning themselves into regular home décor trendsetters. Even the most renowned magazines and blogs have chosen Instagram as the most effective tool to illustrate their stories, trends and the latest novelties from trade fairs from all over the world (have you taken a look at ours yet?). 

For this reason, we will now try to recount Maison & Objet’s latest decoration news by using hashtags, including all of the fair’s most photographed pieces.


It has been the undisputed king of the 2017 summer. At Maison & Objet it comes back in a new winter version with the Miss Flamingo armchair launched by Belgian brand AP Collection, obtained by covering with plush cloth and Icelandic sheepskin the Globe armchair designed by Pierre Paulin in 1960. A romantic tale is hidden behind its making: the two brand founders have long lived a long-distance relationship, during which time they started sending to each other a series of tender plush toys to show their mutual affection and love. When they finally got together in Belgium, they sewed their collection of stuffed little animals onto the famous Oyster Chair by Pierre Paulin, which they had found at a flea market. The brand’s first seat was born. 


Un post condiviso da APcollection (@ap_collection_) in data:



Pink flamingos have been the kings of the beach this year, that’s a fact. Swimming inflatables were no minor must-haves, though, and, as such, they couldn’t possibly tolerate to be put aside just because summer is over. Therefore the Nice Fleet Collection was born – a series of XL swim rings and mattresses inspired by the most sough-after destinations, decorated with typically home décor patterns and shades, such as those used in Malaysian Ikat textiles, and watercolor blue from Tulum homes. 



Un post condiviso da the nice fleet (@thenicefleet) in data:


Another seasonal trend is the reissue of classic evergreens – typically successful operations, especially when it comes to launching small accessories with big names. Tokens of distinction for everyone, design touches that will never lose their worth or go out of fashion. The most photographed ones at Maison & Objet last edition were a series of toy elephants made of plywood, designed by Charles and Ray Eames in 1945, which however never made it into mass production. The smallest version of the Eames Elephant, made of solid plastic, can be used either as a children’s toy or as a highly effective decorative object. 


Un post condiviso da Elle Decor Italia (@elledecoritalia) in data:



The design world is currently divided into two opposing factions: lovers of Scandinavian minimalism and diehard Pop fans. It seems the latter trend has definitely prevailed this year, also thanks to the partnership between Seletti and Studio Job. The two are actually making their products a tremendous success on Instagram, with hundreds of posts about the famous Banana Lamp and the new Un_Limited Editions collection of padded furniture – an actual subversive version of real food design (read also → Seduti su un hamburger).

Un post condiviso da Seletti (@selettiworld) in data:

by Carlotta Marelli / 18 September 2017


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