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Elle Decor Italia

Minotti furniture: when Italian design becomes international

A new way of experiencing the home. A modern style, passed down through the generations since the 1950s

Some brands are identified by their style, becoming symbols of identity and quality. This is the case with Minotti: a simple mention of the brand is all that is required to instantly evoke the image of stylish home environments, furnished with sofas and furniture seen as true essentials by the sophisticated, knowing public of the new millennium.

It all started back in the 1950s, when Alberto Minotti opened his craftsman’s workshop in Brianza. The original, local dimension of the business soon gave way, as early as in the 1960s, to important industrial developments. The company made a name for itself on the international scene by the 1980s, thanks to the innovative production strategies of Alberto’s sons, Renato and Roberto Minotti.

Renato and Roberto were the ones who had the brilliant idea of appointing Rodolfo Dordoni as artistic director of the collections. This marked the beginning of a long, profitable partnership which has helped redefine the parameters of contemporary elegance and move the frontiers of industrial production further ahead.

Since then, Minotti has never ceased to represent and champion the excellence of Italian production in the world, winning over foreign markets with its reassuring, alluring style. Elegant, yet welcoming designs, fine materials, stylish colours and details of the art of fine tailoring continue to create a unique image, achieved using exclusive production processes that combine the know-how of craftsmanship and industrial precision.

Today, after sixty years of company evolution, the Minotti style represents a well-defined statement of taste and sensitivity that goes over and above the aesthetic aspect, to cover the concept of lifestyle as a whole. Each Minotti collection is an invitation to experience the home with a refined sense of elegance. A clear message, proposed to us with subtlety using effective, original advertising approach.

Always careful to reinforce its brand identity, Minotti has also reinforced that of its company communication strategies, also conveying its personality to the world of advertising. Each advertising campaign can be seen as a snapshot of a new way of experiencing the home. The home of your dreams, but in the real world, composed of fine design, warmth, intimacy and all-round hospitality. Where every object, meticulously designed and produced, right down to the very last detail, plays a role in creating sophisticated and family atmospheres, balanced between the past and the present, between luxury and austerity, fashion and comfort.

www.minotti.com


MINOTTI collection

[MINOTTI]

The 2017 Minotti collection

A mix of elegance and contaminating forms

design

[MINOTTI]

The 2014 Minotti collection

Design furniture for homes with an international style

Design

[MINOTTI]

The 2015 Minotti collection

Design furniture for homes with an international style

Design

[MINOTTI]

Minotti: Italian and International

A new lifestyle. Passed down through the generations since the 1950s

Design

[MINOTTI]

Outdoor: Lifescape Collection

Gardens and terraces become living rooms. This is the Minotti philosophy for the outdoors

Design

[MINOTTI]

Design & passion

The beauty of a family business: double interview with the Minotti brothers

Design

[MINOTTI]

Hospitality according to Minotti

Public spaces and domestic atmospheres

Design

[MINOTTI]

Furnishing with style

Design, innovation and craftsmanship: the furniture made in Italy by Minotti

Design

[MINOTTI]

The world of materials

Furnishing fabrics, palettes of colours and patterns: interior decoration by Minotti

Design

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