Minotti furniture: when Italian design becomes international
A new way of experiencing the home. A modern style, passed down through the generations since the 1950s
The products in the minotti catalogue complement one another to perfection: here, the yang seating system is presented alongside the elliott table and the leslie armchair, all designed by rodolfo dordoni
An environment that evokes a subtle kind of elegance, the perfect setting for seymour, a seating system that maintains a distinct, formal rigour in terms of style, yet succeeds in evoking the idea of soft welcomes and sensual elegance
This environment encompasses all the sophisticated composure of the minotti style: the seymour seating system is complemented by the elliott occasional table and the leslie armchair
The products in the minotti catalogue complement one another to perfection: the white seating system sits alongside the denny pouf, the owens armchairs and the neto occasional table, all designed by rodolfo dordoni
The powell chairs by minotti are arranged in a corner configuration. Raised from the ground on an elegant aluminium frame, the system is available in different colours. Here, it is matched with the sullivan table
Some brands are identified by their style, becoming symbols of identity and quality. This is the case with Minotti: a simple mention of the brand is all that is required to instantly evoke the image of stylish home environments, furnished with sofas and furniture seen as true essentials by the sophisticated, knowing public of the new millennium.
It all started back in the 1950s, when Alberto Minotti opened his craftsman’s workshop in Brianza. The original, local dimension of the business soon gave way, as early as in the 1960s, to important industrial developments. The company made a name for itself on the international scene by the 1980s, thanks to the innovative production strategies of Alberto’s sons, Renato and Roberto Minotti.
Renato and Roberto were the ones who had the brilliant idea of appointing Rodolfo Dordoni as artistic director of the collections. This marked the beginning of a long, profitable partnership which has helped redefine the parameters of contemporary elegance and move the frontiers of industrial production further ahead.
Since then, Minotti has never ceased to represent and champion the excellence of Italian production in the world, winning over foreign markets with its reassuring, alluring style. Elegant, yet welcoming designs, fine materials, stylish colours and details of the art of fine tailoring continue to create a unique image, achieved using exclusive production processes that combine the know-how of craftsmanship and industrial precision.
Today, after sixty years of company evolution, the Minotti style represents a well-defined statement of taste and sensitivity that goes over and above the aesthetic aspect, to cover the concept of lifestyle as a whole. Each Minotti collection is an invitation to experience the home with a refined sense of elegance. A clear message, proposed to us with subtlety using effective, original advertising approach.
Always careful to reinforce its brand identity, Minotti has also reinforced that of its company communication strategies, also conveying its personality to the world of advertising. Each advertising campaign can be seen as a snapshot of a new way of experiencing the home. The home of your dreams, but in the real world, composed of fine design, warmth, intimacy and all-round hospitality. Where every object, meticulously designed and produced, right down to the very last detail, plays a role in creating sophisticated and family atmospheres, balanced between the past and the present, between luxury and austerity, fashion and comfort.
A new lifestyle. Passed down through the generations since the 1950s
Gardens and terraces become living rooms. This is the Minotti philosophy for the outdoors
Design, innovation and craftsmanship: the furniture made in Italy by Minotti