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Elle Decor Italia

Industry at the service of talent

Elective affinities: the know-how of Molteni and the mark of its designers. From Aldo Rossi to Ron Gilad

The purpose of design is to improve our daily life and change certain ways of living. And it has definitely changed the course of a company like Molteni forever. Combined with artisanal skill, know-how regarding the materials, technological progress and a meticulous attention to the finishes, it has projected the Italian group into the exclusive spheres of high-end production, securing an ever more sophisticated, international clientele for home furniture, modern kitchens and office furniture.

An important milestone. With its strong commitment, Molteni has transformed the word design into a range of products, tracing a pathway of progress which is still developing today, sowing a heritage of ideas and designs considered the cultural legacy of everyone.
80 years after its foundation, the company continues promoting design by working extremely closely with some of the most prestigious contemporary creative minds. In a mix that generates and juxtaposes important re-releases such as that of the furniture of Gio Ponti and brand new collections like those by Ron Gilad.

On one hand, then, there is the project embarked upon with the heirs of Ponti, involving the creation of several pieces of furniture designed for private residences between the 1930s and 1970s, now managed with an outlook that pursues evolution, rather than nostalgia, under the artistic direction of Studio Cerri&Associati. On the other hand, there are the seductive and poetic contemporary icons conceived by an Israeli designer known for his original approach and contaminations with the world of art.

And these are only two examples of the phenomenon in question. Indeed, over the decades many other legendary figures have featured in the company’s history books: names such as Aldo Rossi, Luca Meda, Afra and Tobia Scarpa have added identities that have helped to internationalise the various brands, designing furniture with the same expressive impact as that of micro architectures. Jean Nouvel, Alvaro Siza, Foster+Partners, Pierluigi Cerri, Dante Bonuccelli, Rodolfo Dordoni, Ferruccio Laviani, Patricia Urquiola, Ron Gilad, Constance Guisset, are only some of the creative geniuses who have been called upon to interpret the Molteni philosophy, continuing the tradition started by the masters of the past.

A past that is still very much present in the company today, especially in terms of traditions and values, constantly interpreted and updated by introducing new technologies, new materials, new solutions, new partnerships and new forms of communication.

This is the philosophy of the Molteni production, entrusted as always to designers who are capable of capturing the latest trends, or even anticipating them, of expressing the company’s DNA, rather than their own personal mark.

Whether the objects in question are bookcases, tables, sofas or containers is of no importance. Most of the products are destined to become an icon, a cult piece created as the fruit of creative and technical ideas that interpret the new frontiers of home design.

The lightweight feel of the bookcase by Jean Nouvel, the soft welcoming embrace of the upholstered products by Patricia Urquiola, and the simple concept of the 45° collection by Ron Gilad, transform useful objects into objects of desire. Beautiful to look at and beautifully made.

www.molteni.it/en/


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