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NEW YORK LOVES ITALIAN DESIGN

A real craze, judging by the last edition of NYCxDesign, where Italian flagship stores gave their best with a series of lavish parties, events and spectacular installations

Di Annalisa Rosso
Eyewear, Nose, Vision care, Happy, Facial expression, Facial hair, Cool, Tooth, Beard, Flash photography, pinterest
Roey Yohai

Located in the heart of Soho, Manhattan, Greene Street is New York’s street of design. This year, once more, this micro-district dotted with shop windows and showrooms has decidedly spoken Italian. The last edition of the NYCxDESIGN reinforced the trend, with Italian flagship stores giving their best to represent Italian design and creativity.

The most packed – and successful – parties were hosted by great Italian brands, some of them additionally opening stunning pop-up stores especially for the NY Design Week. That was not all, though. The launches of the latest collections, and particularly admired set ups, have allowed Italy to experience a unique time in the city, that today hosts 7.500 design studios with over 50.000 professionals in the field.

To mention a few examples: Molteni&C with the grand opening of their new retail concept store, realized under the creative direction of Vincent Van Duysen, and a new release of products by Gio Ponti. Flos decorated their minimalist, sophisticatedly rough, true NY style settings with Michael Anastassiades’ latest, ultra-graphic lighting collections. The juxtaposition highlighted the beauty of the latter’s pendant lights, so much so that not a few people stopped, enraptured, in front of the showroom’s windows on the evening of the party, when the whole of the design world appeared to have assembled there.

A few steps away, the Cassina reception cocktail was hardly less sparkling. Around the exhibition at the Cassina showroom – an indisputable model of good design – stood out famous faces of the brand’s favorite designers, first among them Patricia Urquiola’s. Kartell, for their part, continued their celebrations for the 50th anniversary of the famous Componibili storage furniture collection by Anna Castelli Ferrieri, with an exhibition featuring the collection’s iconic pieces presented in new versions by great international designers such as Alessandro Mendini, Nendo and Mario Bellini among the many who took part in the homage.

The list could go on much longer. Italian design has still much to convey, and, from this point of view, New York has proved to be a particularly receptive environment. Artemide, Cappellini, Foscarini and all the other brands that have stood out during the NY Design Week were ample proof of this exciting reality.

Eyewear, Nose, Vision care, Happy, Facial expression, Facial hair, Cool, Tooth, Beard, Flash photography,
Roey Yohai

FLOS SHOWROOM, SOHO, NY.

Floor, Ceiling, Wall, Flooring, Interior design, Fixture, Grey, Light fixture, Concrete, Composite material,
Federica Carlet

PENDANT LIGHTS BY MICHAEL ANASTASSIADES IN THE FLOS SHOOROOM IN SOHO.

Eyewear, Glasses, Vision care, Smile, Eye, Coat, Facial expression, Bag, Fashion accessory, Luggage and bags,
Courtesy Photo

PATRICIA URQUIOLA, NIELS BENDTSEN AND NANCY BENDTSEN AT CASSINA’S

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Living room, Furniture, Coffee table, Room, Couch, Interior design, Table, Property, Floor, Sofa bed,
Courtesy Photo

CASSINA SHOWROOM, SOHO

Metropolitan area, Urban area, City, Street, Metropolis, Human settlement, Town, Pedestrian, Crowd, Downtown,
Courtesy Photo

PARTY FOR THE CELEBRATION OF THE 50TH ANNIVERSARY OF THE KARTELL ‘COMPONIBILI’ STORAGE FURNITURE COLLECTION IN NY

Modern art, Visual arts, Art, Child art, Painting, Design, Still life, Watercolor paint, Illustration, Still life photography,
Courtesy Photo

INSTALLATION BY PIERO LISSONI DISPLAYING THE ‘COMPONIBILI’ STORAGE FURNITURE COLLECTION BY ANNA CASTELLI FERRIERI FOR THE 50TH ANNIVERSARY OF THE FAMOUS KARTELL SERIES

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Chair, Fixture, Outdoor furniture, Door, Armrest, Signage, Office chair, Flowerpot, Houseplant, Restaurant,
Courtesy Photo

MOROSO SHOWROOM, NY

Lighting, Light fixture, Cage, Textile, Chandelier, Lamp, Art,
Courtesy Photo

‘SPOKES’ PENDANT LIGHTS BY GARCÍA CUMINI FOR FOSCARINI

Art gallery, Building, Art, Exhibition, Art exhibition, Collection, Museum, Vernissage, Interior design, Visual arts,
Courtesy Photo

SET-UP OF THE FOSCARINI SHOWROOM IN SOHO

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Standing, Fashion, Architecture, Building, Street, Photography, City, Pedestrian, Tourism, White-collar worker,
Courtesy Photo

ITALIANCREATIONGROUP: DRIADE, FONTANAARTE, VALCUCINE AND TOSCOQUATTRO

Table, Cook, Cuisine,
Courtesy Photo

LIVE COOKING SHOW AT THE ITALIANCREATIONGROUP SOIREE

Furniture, Living room, Interior design, Room, Property, Wall, Building, Laminate flooring, Floor, Lighting,
Courtesy Photo

CAPPELLINI SHOWROOM, SOHO

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Wall, Interior design, Lighting, Floor, Ceiling, Room, Light fixture, Flooring, Material property, Wallpaper,
Courtesy Photo

THE NEWLY ESTABLISHED ARTEMIDE LIGHTING CONSULTANCY & TRAINING CENTRE IS LOCATED NEXT TO THE ARTEMIDE FLAGSHIP STORE IN SOHO

Floor, Room, Property, Interior design, Furniture, Building, Wood flooring, Flooring, Laminate flooring, Hardwood,
Francesco Mainardi

THE MOLTENI SHOWROOM IN SOHO.

Glass, Transparent material, Fixture, Display case, Display window, Light fixture, Silver, Natural material, Building material, Transparency,
Francesco Mainardi

SHOP WINDOWS OF THE LUCEPLAN FLAGSHIP STORE IN SOHO.

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Wood, Interior design, Room, Lighting, Floor, Living room, Home, Wall, Furniture, Couch,
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FLOU FLAGSHIP STORE, SOHO

Interior design, Room, Living room, Floor, Furniture, Home, Wall, Table, Couch, Interior design,
Courtesy Photo

THE FLOU SHOWROOM IN SOHO

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