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REWARDING TALENT

Scouting and innovation: the Porada International Design Award. Now in its 3rd edition

By Content Team
Mirror, Circle, Design, Oval, Furniture, Room, Architecture, Table, Beige, Chair, pinterest
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Porada is not only a great design brand which has managed to build up a core business based on wood craftsmanship over the years, but is also a company that constantly seeks to renew itself, always looking for new sources of inspiration and setting itself ambitious goals for the future.

With this intention, for the last three years, the company has organised a prestigious competition: the Porada International Design Award, in collaboration with POLI.design - Consortium of Milan Polytechnic University - and with the patronage of ADI (the Italian Association for Industrial Design). The objective of the award is to scout for emerging talents and take up the challenges that the future brings in the world of design.

The competition is open both to trade professionals and to young students, and over the years, it has collected more than 1000 designs from throughout Italy and indeed all four corners of the world.
It is a way with which Porada can always stay up‑to‑date with new trends, and fresh, young innovative designs and forms, without ever losing sight of its own true identity. An opportunity for designers and up‑and‑coming talents to put themselves to the test in a concrete, stimulating project that offers them a chance to see their idea produced in the future.

The heart of the award is the request to develop ideas that fit in with the Porada image, producing designs that use and craft wood, and perhaps also combining it with other materials.

To date, three editions of the award have been held. All with tremendous success. In 2012 contestants were asked to develop new concepts for the living area, while in 2013 their task was to design a table, of any shape or form. In the last edition, which has just ended, the request involved developing new types of mirrors.

In the award ceremony held at the beginning of 2015, the judges assigned the top prize in the professionals’ category to Double Loop, the mirror holder designed by Libero Rutilo (Canada) while the winners of the students’ category included Federica Eleonora Belli (Italy) with a wooden mirror in black walnut and leather. Second and third prizes went to Gemma di Tommaso Gecchelin (Italy) and Ekaterina Shchetina (Russia), in the professionals’ category, and to Kyle Dawney (England) and Elisabetta Donati de Conti (Italy) in the students’ category.

Mirror, Circle, Design, Oval, Furniture, Room, Architecture, Table, Beige, Chair,
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DOUBLE LOOP, MIRROR HOLDER DESIGNED BY LIBERO RUTILO. THE DESIGN WON THE FIRST PRIZE IN THE PORADA INTERNATIONAL DESIGN AWARD FOR THE PROFESSIONALS’ CATEGORY. THE APPARENTLY SIMPLE, LINEAR AESTHETICS OF THE PRODUCT EFFECTIVELY CONCEAL ITS EXTREMELY COMPLEX PRODUCTION METHOD, WHICH REQUIRES A HIGH LEVEL OF CRAFTSMANSHIP TO CURVE THE SOLID WOOD AND MAKE IT FLUID AND LIGHT LIKE A FABRIC

Oval, Auto part, Fashion accessory, Metal,
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THE DOUBLE LOOP MIRROR HOLDER BY PORADA, BY CANADIAN DESIGNER LIBERO RUTILI, CONSISTS OF TWO BANDS OF SOLID WOOD WITH CURVES INSPIRED BY THE FORMS OF FABRIC AND PAPER: THE RECTANGULAR SECTION OF THE TWO CONCENTRIC CIRCLES TURNS 90 DEGREES AT THE BOTTOM, CREATING TWO WAVY SHELVES

Circle, Bag, Luggage and bags, Daylighting, Design, Backpack, Silver,
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WEG BY FEDERICA ELEONORA BELLI. MIRROR HOLDER FOR THE ENTRANCE HALL DESIGNED FOR THE THIRD EDITION OF THE PORADA INTERNATIONAL DESIGN AWARD. THE DESIGN WON THE FIRST PRIZE IN THE STUDENTS’CATEGORY. MADE OF BLACK WALNUT LAMINATED WOOD, ITS SHAPE RESEMBLES THOSE OF AN EGG AND OF THE POCKETS OF MARSUPIALS. IT IS INSPIRED BY NATURE AND ITS ABILITY TO CREATE, REPRODUCE AND PROTECT

Architecture, Furniture, Beige,
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WEG, WITH ITS OVAL FORM, INCORPORATES A FIRST CONTAINER, AT THE BOTTOM, WHICH SERVES AS A FALSE BOTTOM, COVERED BY A LEATHER PANEL FORMING A SECOND POCKET. THIS POCKET, WHICH IS SUSPENDED USING MAGNETS POSITIONED ON BOTH SIDES, BECOMES A FLEXIBLE ELEMENT, WHICH CAN BE BENT BACK ON ONE SIDE OR PULLED OUT, TO ALLOW OBJECTS TO BE PLACED IN THE SPACE BELOW

Event, Meeting, Interior design, Tourist attraction,
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THE JUDGES OF THE PORADA INTERNATIONAL DESIGN AWARD AT WORK. THE WINNERS WERE ANNOUNCED IN MILAN, AT PALAZZO NATTA, THE HEADQUARTERS OF THE COMO CAMPUS OF MILAN POLYTECHNIC UNIVERSITY. IN THE FOREGROUND: BRUNO ALLEVI, CEO OF PORADA

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