Functional and stylish: Seventeen, the new collection from Porada
A new line that copies style from the fifties, playing with different materials and putting the bedroom centre stage: this is Seventeen
Milan, the fifties. Economic wellbeing was embodied in new contemporary lifestyles and in the creation of cosy home interiors with refined elegance.
Upholstery in fabric and leather, armchairs with generous backs, slender structures teamed with geometrics and pastels: homes in Milan in the fifties explored new dynamics, without exaggeration.
Today, this exploration is back in Seventeen, the new collection from Porada, enriched with comfort and style, thanks to study of materials and production techniques.
Seventeen: the colours, materials and shapes in the new line by Porada
With fifty years of company evolution, choices by Porada are a precise statement of style and sensibility, an invitation to live your own home with refined—and simple—elegance. The combination of industrial processes and artisan skill characterises understated furnishings that are however main players in any room.
Pale solid wood, typical of the fifties, is the main feature of the Seventeen collection, in the warmer, welcoming hues of Canaletto walnut. Typical contemporary style variations see combination with noble materials such as leather, brass and marble, and the presentation of contrasting colours in upholstery and structures.
Seventeen articles are both understated and decisive, they define the home with refined aesthetics that explore the present while paying homage to the past.
Style details: some Seventeen articles
The bedroom is the true focus of the Seventeen collection. Designed by Buratti Architetti, it is filled with light and without frills. Inspiration comes from the My Suite walk-in wardrobe, already featured in the 2016 collection, which this year is back as an ambassador for the fundamental values of the collection and, as such, it defines the style choices made for the other pieces.
The Bayus bedside tables and Eley desk, both in Canaletto walnut, therefore share the same style codes.
As does the Nyan bed, its structure again in Canaletto walnut, embellished with a frame in leather-covered poplar plywood.
The living area is furnished with Joint occasional tables and decorated with the light that glints off their glass or marble tops, new energy provided by their legs in brushed brass.
Especially important is study of bookcases, resulting in two articles: Beam, designed by Tarcisio Colzani, and Dalida, by Carlo Ballabio. The former is a modular bookcase that grows upwards, the rigidity of its supporting columns decorated with details in bronze-gold metal. The latter reflects sophisticated geometric shapes and plays with the contrast between uprights and shelves.
For Seventeen, Porada has given plenty of space to occasional tables, searching constantly different structures that reflect light and contrasts. From Thayl, by Buratti Architetti, to Theta, by Stefano Bigi, via Alfred, by David Dolcini and the more spectacular Fuji by Tarcisio Colzani.
The collection is rounded out by products designed by Patrick Jouin, the French design talent who started his collaboration with Porada with the Ella chair, the Louis armchair and tables Timber and Trunck, marking the start of dialogue into shapes, styles and colours.
The embracing warmth of wood characterises the home designed by Porada
At the last Salone del Mobile, the 2016 call for entries was launched
Scouting and innovation: the 3rd edition of the Porada International Design Award
Porada made to measure: custom designed furniture that brings Italian style out to the world