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Elle Decor Italia

The best of Tortona Design District 2017

Unmissable exhibitions, installations and new brands in the Tortona District, the symbol of Milan FuoriSalone

Foto di ©Luca Quagliato

Tortona Design District, the best exhibitions and installations at FuoriSalone 2017

For any design lover, to walk along the streets of the Tortona District during FuoriSalone is a bit like going back to their childhood neighborhood – a timeless place where you can meet old friends again and discover new ones, adding new, bright colors to your memories. 

The District’s rich schedule of events, including the Via Tortona, Via Savona and Via Bergognone areas just to name a few of the most commonly cited street names among bar tables and along the crowded sidewalks, lives, as always, up to the expectations. In addition to the events on the bill, which we have treated in especially dedicated articles, such as the SuperdesignShow at Superstudio Più (read here the articolo) and the Base Milano collective (read here the articolo), Elle Decor has gone to the discovery of other unmissable events during the 2017 edition of the Milan Design Week

All photos by©Luca Quagliato

We started from Opificio 31, curated by Milano Space Makers, that hosts exhibitions by both prominent brands and up-and-coming designers. We particularly recommend the sophisticated set-up by Neri & Hu, artistic directors of Stellar Works, an Asian brand specialized in interior furnishings. Their “Caged Voyeur” installation reproduces, within a warehouse, the interiors of a home that visitors can peep at through windows, cut out along the perimeter of this “box” within a box. 

Opificio 31 also hosts the German Design Council presenting “ein-und-zwanzig”, a selection of awarded projects from a new international next-generation competition for design students and graduates. Organized in four sections ranging from traditional materials to the newest experimentations, the exhibition gathers the prototypes of the first works by these young and promising talents. 

Among the new brands, Save My Bags stands out for its brand-new rug collection made of Lycra® poly-fabric, the same material used for their collection of bags, printed with flower patterns and available in various sizes. For the occasion, the store has been converted into a fancy Arab market literally covered with rugs. 

Anna Sutor presents the new Rialto trio of living room tables from the Close Up collection by Extroverso, designed as a homage to the city of Venice, that Elle Decor had already unveiled in the Salone del Mobile 2017 preview. 

READ ALSO: → Venezia nei tavolini illustrati di Anna Sutor per Extroverso

A few steps further in Via Tortona, Samsung sets up the installation “Unconfined: The Galaxy S8 Design”. In collaboration with Zaha Hadid Architects studio and the design and digital art collective Universal Everything, Samsung illustrates the history behind the design of their latest smartphone. The result is embodied in a dynamic itinerary, animated by studio Hadid’s typically sinuous shapes, in which visitors have the opportunity to discover the creative process leading to the final object, based on the research of a perfect balance including design, technology and user experience. 

The MUDEC (Museum of Cultures) courtyard hosts two signature installations: a colorful sculpture by Alessandro Mendini and a total black, zoological composition made up of gorillas by Stefano Giovannoni, and sharks emerging from a pool of water by Studio Job. 

The Magna Pars event space in Via Tortona n. 15 hosts an exhibition by Karim Rashid inviting us to the designers’ home: “Kasa Karim” is the title of the installation, an ideal dwelling furnished with items from the collections by the Cairo-born American designer. The starring roles are played by products Rashid designed for B-Line, such as Hoop, Gemma and Whoopy, and the Karan kitchen for Rastelli: a contoured kitchen counter that can turn into a perfectly coplanar table, and a kitchen cabinet with integrated interactive screen. 

The Magna Pars event space also hosts further, interesting designers like VI+M studio, with the new Murano glass Normanna lamp dedicated to Sicily, the duo’s motherland, realized by Purho.

In the nearby Via Novi 2, Norwegian manufacturer Stokke, specialized in the creation of high quality baby products and accessories, has set up a little oasis dedicated to neo moms who will visit the District. A perfectly equipped nursery with a playground and a snack area, designed to welcome kids of different ages, enabling their parents to visit all the exhibitions. Everything rigorously by Stokke, of course. 


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